Google AdWords becomes Google Ads
Google only had one objective when they started AdWords almost 18 years ago, and that was to make it simpler for individuals to connect with organizations online.
Individual searches for products or services like plumbers, organic garden supplies or even treehouse manufacturers, gave Google the chance to convey important and reliable ads that were helpful and pertinent at the time. This was the beginning of their advertising model that prompted the ads business they have today.
Fast forward to 2018 and a considerable amount has changed in both technology and consumer behavior. The world is entering a new era and mobile phones are currently a gigantic piece of our regular day to day existence. Individuals are increasingly changing their online patterns and behavior, from just searching for items to watching recordings, playing games and searching for content. Subsequently, advertisers have more chances now than ever to access and achieve customer engagement using various channels, screens, and arrangements.
This is exciting for brands and marketers, but on the other hand, it is also more complex. Throughout the years, Google ads have advanced from helping advertisers connect with individuals on Google Search, to helping them connect through video and display.
This is the reason why Google are now simplifying their brands and advertising solutions for businesses and marketers wanting to promote their products and services, these new brands include Google Ads, Google Marketing Platform, and Google Ad Manager. They will encourage promoters and distributors of all sizes to choose the correct solutions for their organizations, making it less difficult for them to convey profitable, reliable and relevant ads.
It’s important to note that this change isn’t just to the name. The new Google Ads has a full scope of advertising capabilities that are not only offered on Google.com but over different properties and applications. These enable advertisers to connect with the billions of individuals discovering answers on Search, investigating new places on Google Maps, watching recordings on YouTube and finding applications on Google Play.
What’ more, for SME’s in particular, Google Ad’s presents an additional campaign option which they are calling ‘Smart Campaigns’ this will be the default campaign type for new advertisers in Google Ads. The objective of this new feature is to make it easier for smaller businesses that are just starting out and beginning their web-based promotion.
The campaigns created in Google Ads are mostly automated, including ad creative, targeting optimization, delivery optimization and more, which is based on the product or service being advertised and the goal the advertiser sets.
Creating easy solutions to help small businesses is a great move by Google and there’s no doubt that this will be the first of many solutions to be launched under the Google Ads brand.