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SNB Digital

(SEM) Search Engine Marketing PPC and SEO Masterclass

Categories: Digital Marketing
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Course Info
Curriculum

About Course

Course Curriculum

INTRODUCTION AND HOW TO USE SEARCH
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass,

  • SECTION 1- INTRODUCTION AND HOW TO USE SEARCH
    12:55

SEO AND KEYWORDS
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass

  • SECTION 2 – SEO AND KEYWORDS
    14:40

ON-PAGE OPTIMISATION
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass,

  • SECTION 3 ON-PAGE OPTIMISATION
    4:22

OFF-PAGE OPTIMISATION
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass

  • SECTION 4 OFF-PAGE OPTIMISATION
    4:28

TECHNICAL OPTIMISATION
Within this section we are going to discuss Technical optimisation.

  • SECTION 5 – TECHNICAL OPTIMISATION
    3:47

SEO GOALS, OBJECTIVES + ACTION PLAN
Within this section we will be discussing how to set SEO goals and objectives

  • SECTION 6 – SEO GOALS, OBJECTIVES + ACTION PLAN
    2:43

MEASUREMENT AND SEO BEST PRACTICES
Within this section we will be discussing measurement and SEO best practices

  • SECTION 7- MEASUREMENT AND SEO BEST PRACTICES
    3:57

INTRODUCTION TO PPC
Hello and welcome to section 8, this is the 2nd part to search engine marketing. Within this section we are going to discuss PPC

  • SECTION 8 – INTRODUCTION TO PPC
    8:15

CREATING YOUR GOOGLE ADS ACCOUNT
So now that we’ve established how your ad rank is determined, and discussed the best practices for improving your quality and landing pages, we are now going to discuss how to create your Google Ads Account and, selecting your campaign type.

  • SECTION 9- CREATING YOUR GOOGLE ADS ACCOUNT
    18:37

SHOPPING ADS
Within this section we will be discussing Google Shopping Campaigns and Product Listing Ads

  • SECTION 10- SHOPPING ADS
    2:03

MEASUREMENT
Within this section we will be discussing measurement, including KPI’s and Google analytics

  • SECTION 11- MEASUREMENT
    4:48
£149.99

Audience

  • This course is ideal for anyone who would like to learn Search engine marketing (SEM) and become a pro at both SEO and PPC. Whether you are just starting out or looking to increase your knowledge this is the course for you. This course was created and is delivered by our very own Google approved trainer.

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