(SEM) Search Engine Marketing PPC and SEO Masterclass
Topics for this course
11 Lessons03h
INTRODUCTION AND HOW TO USE SEARCH
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass,
SECTION 1- INTRODUCTION AND HOW TO USE SEARCH12:55
SEO AND KEYWORDS
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass
ON-PAGE OPTIMISATION
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass,
OFF-PAGE OPTIMISATION
Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass
TECHNICAL OPTIMISATION
Within this section we are going to discuss Technical optimisation.
SEO GOALS, OBJECTIVES + ACTION PLAN
Within this section we will be discussing how to set SEO goals and objectives
MEASUREMENT AND SEO BEST PRACTICES
Within this section we will be discussing measurement and SEO best practices
INTRODUCTION TO PPC
Hello and welcome to section 8, this is the 2nd part to search engine marketing. Within this section we are going to discuss PPC
CREATING YOUR GOOGLE ADS ACCOUNT
So now that we’ve established how your ad rank is determined, and discussed the best practices for improving your quality and landing pages, we are now going to discuss how to create your Google Ads Account and, selecting your campaign type.
SHOPPING ADS
Within this section we will be discussing Google Shopping Campaigns and Product Listing Ads
MEASUREMENT
Within this section we will be discussing measurement, including KPI’s and Google analytics