DIGITAL MARKETING CRASH COURSE
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by Stacey Bevan
- Course level: All Levels
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- Categories Digital Marketing
- Duration 03h
- Last Update 16th November 2021
Description
This course is designed to introduce you to the world of digital marketing, this course will help you immerse yourself into the digital world.
We’ll show you various digital tactics that can be used as part of an integrated marketing strategy. You’ll learn to understand the digital landscape and how to navigate various marketing avenues.
This course will help you understand all areas of digital marketing including SEM, SEO & PPC, Display, Website Optimisation & Marketing for Mobile, Social Media Marketing (Primary emphasis on Facebook & LinkedIn), Content Marketing and How to Create Engaging Content, Email Marketing and Retargeting, Digital Strategy and Planning, and Web Analytics and Attribution.
By the end of this course you’ll have a full understanding of digital marketing and feel confident in carrying out marketing best practices. It will also provide you with a kickstart into digital marketing for businesses.
What Will I Learn?
- This course is designed to introduce you to the world of digital marketing, this course will help you immerse yourself into the digital world.
- We’ll show you various digital tactics that can be used as part of an integrated marketing strategy. You’ll learn to understand the digital landscape and how to navigate various marketing avenues.
- This course will help you understand all areas of digital marketing including SEM, SEO & PPC, Display, Website Optimisation & Marketing for Mobile, Social Media Marketing (Primary emphasis on Facebook & LinkedIn), Content Marketing and How to Create Engaging Content, Email Marketing and Retargeting, Digital Strategy and Planning, and Web Analytics and Attribution.
- By the end of this course you’ll have a full understanding of digital marketing and feel confident in carrying out marketing best practices. It will also provide you with a kickstart into digital marketing for businesses.
Topics for this course
INTRODUCTION TO DIGITAL MARKETING?
Introduction to Digital Marketing9:42
SEARCH ENGINE MARKETING AND PPC?
Search Engine Marketing and PPC, Google Display Network (GDN)52:08
SEO?
Introduction to SEO (search engine optimisation)15:17
WEBSITE OPTIMIZATIO AND MOBILE MARKETING?
Opportunities available to advertisers on Mobile17:42
SOCIAL MEDIA -LINKEDIN?
Introduction to Social Media22:58
FACEBOOK?
Facebook (Best practices for advertising)16:35
CONTENT MARKETING?
How to Create engaging content12:32
EMAIL MARKETING & RETARGETING?
EMAIL MARKETING & RETARGETING8:51
DIGITAL STRATEGY & PLANNING?
Create your Digital Strategy, and Plan, for Execution11:57
WEB ANALYTICS & GOOGLE ATTRIBUTION?
Web Analytics and Attribution6:33
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Requirements
- Must have access to a laptop, Good Knowledge of English
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Target Audience
- This course is designed for those without a digital marketing background, or for those who have a very basic - intermediate level of Digital Marketing knowledge