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SNB Digital

DIGITAL MARKETING CRASH COURSE

Categories: Digital Marketing
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Course Info
Curriculum

About Course

This course is designed to introduce you to the world of digital marketing, this course will help you immerse yourself into the digital world. We’ll show you various digital tactics that can be used as part of an integrated marketing strategy. You’ll learn to understand the digital landscape and how to navigate various marketing avenues. This course will help you understand all areas of digital marketing including SEM, SEO & PPC, Display, Website Optimisation & Marketing for Mobile, Social Media Marketing (Primary emphasis on Facebook & LinkedIn), Content Marketing and How to Create Engaging Content, Email Marketing and Retargeting, Digital…
This course is designed to introduce you to the world of digital marketing, this course will help you immerse yourself into the digital world. We’ll show you various digital tactics that can be used as part of an integrated marketing strategy. You’ll learn to understand the digital landscape and how to navigate various marketing avenues. This course will help you understand all areas of digital marketing including SEM, SEO & PPC, Display, Website Optimisation & Marketing for Mobile, Social Media Marketing (Primary emphasis on Facebook & LinkedIn), Content Marketing and How to Create Engaging Content, Email Marketing and Retargeting, Digital Strategy and Planning, and Web Analytics and Attribution. By the end of this course you’ll have a full understanding of digital marketing and feel confident in carrying out marketing best practices. It will also provide you with a kickstart into digital marketing for businesses.

What Will You Learn?

  • This course is designed to introduce you to the world of digital marketing, this course will help you immerse yourself into the digital world.
  • We’ll show you various digital tactics that can be used as part of an integrated marketing strategy. You’ll learn to understand the digital landscape and how to navigate various marketing avenues.
  • This course will help you understand all areas of digital marketing including SEM, SEO & PPC, Display, Website Optimisation & Marketing for Mobile, Social Media Marketing (Primary emphasis on Facebook & LinkedIn), Content Marketing and How to Create Engaging Content, Email Marketing and Retargeting, Digital Strategy and Planning, and Web Analytics and Attribution.
  • By the end of this course you’ll have a full understanding of digital marketing and feel confident in carrying out marketing best practices. It will also provide you with a kickstart into digital marketing for businesses.

Course Curriculum

INTRODUCTION TO DIGITAL MARKETING
Introduction to Digital Marketing

  • Introduction to Digital Marketing
    9:42

SEARCH ENGINE MARKETING AND PPC
Search Engine Marketing and PPC, Google Display Network (GDN)

  • Search Engine Marketing and PPC, Google Display Network (GDN)
    52:08

SEO
Introduction to SEO (search engine optimisation)

  • Introduction to SEO (search engine optimisation)
    15:17

WEBSITE OPTIMIZATIO AND MOBILE MARKETING
Opportunities available to advertisers on Mobile

  • Opportunities available to advertisers on Mobile
    17:42

SOCIAL MEDIA -LINKEDIN
Introduction to Social Media

  • Introduction to Social Media
    22:58

FACEBOOK
Facebook (Best practices for advertising)

  • Facebook (Best practices for advertising)
    16:35

CONTENT MARKETING
How to Create engaging content

  • How to Create engaging content
    12:32

EMAIL MARKETING & RETARGETING
Will be discussing email marketing

  • EMAIL MARKETING & RETARGETING
    8:51

DIGITAL STRATEGY & PLANNING
Create your Digital Strategy, and Plan, for Execution

  • Create your Digital Strategy, and Plan, for Execution
    11:57

WEB ANALYTICS & GOOGLE ATTRIBUTION
Web Analytics and Attribution

  • Web Analytics and Attribution
    6:33
£186.75 £249.00

Requirements

  • Must have access to a laptop, Good Knowledge of English

Audience

  • This course is designed for those without a digital marketing background, or for those who have a very basic - intermediate level of Digital Marketing knowledge

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