Google Virtual Mini-Labs
Mini Labs are interactive sessions full of hands-on activities and real world examples. Bite-size and action-oriented, they help organizations on their digital transformation journey by tackling key business challenges and upskilling teams with digital know-how. Depending on your challenge, Mini Labs can be stacked to create a full day of activity or used individually as a 2-3 hour session.
Mini Labs: At a glance
What are they?
Mini Labs are interactive sessions full of hands-on activities and real world examples. Bite-size and action-oriented, they help organizations on their digital transformation journey by tackling key business challenges and upskilling teams with digital know-how. Depending on your challenge, Mini Labs can be stacked to create a full day of activity or used individually.
Marketers of all levels with an interest in the topic of the particular Mini Lab and at least one decision maker who can ensure plans are implemented after the Mini Lab
| Duration | From 2-3 hours to 1 day |
|---|---|
| Audience | Number of max participants per Mini-Lab: 1 client, 6 participants |
| Location | Available across the world |
| Language | Facilitation and materials are in English. |
Finding the right Mini Lab for you: Step 1
Each Mini Lab has been created based on 1 or more of 6 dimensions that impact data-driven marketing maturity*.
Attribution
Accurately measure and value customer touchpoints
Assets and ads
Deliver attention- driving, intuitive experiences across digital touchpoints
Audience
Organize data to identify, understand and influence the most valuable audiences throughout the sales funnel
Access
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control
Automation
Optimize marketing operations to drive profitability and growth
Organization
Improve decision- making and results by working collaboratively across teams and with specialized partners
Virtual Activate Insights Driven Marketing Mini Lab
Virtual Advance Omnichannel
Virtual Advanced Attribution Mini Lab
Virtual Attribution Models
Virtual Automation Mini Lab
Virtual Build a Digital Marketing Maturity Plan Mini Lab
Virtual Consumer Experiences
Virtual Data Activation
Virtual Data Driven Creatives Mini Lab
Virtual Data Driven People Operations
Virtual Performance Measurement Foundation Mini Lab
Virtual Marketing Effectiveness
Virtual Holistic View of the Customer Mini Lab
Virtual Effective Campaign Briefings
Virtual Customer-Centric Marketing Mini Lab
Virtual Data Studio Mini Lab
Virtual Design a Video Action Campaign Mini Lab
Virtual Design Thinking Mini Lab
Virtual Digital-First KPIs
Virtual Finding Your Audience Mini Lab
Virtual Full Stack Mini Lab
Virtual Grow With Apps
Virtual Grow With Search (Excellence)
Virtual International Growth Mini Lab
Virtual Lead Virtual Interactive Workshop Mini Lab
Virtual Measuring Goals with OKRs Mini Lab
Virtual Messages and Creative Formats
Virtual Enhance your Mobile Experience: Speed
Virtual Enhance your Mobile Experience: Strategy & Testing
Virtual Enhance your Mobile Experience: UX
Virtual Omnichannel Mini Lab
Virtual Build an Optimisation Score Mini Lab
Virtual Post Lab Mini Lab
Virtual Privacy Mini Lab
Virtual Programmatic Landscape
Virtual Signals and Micro-Moments
Virtual Test & Learn Mini Lab
Virtual What Makes a Great Manager
Virtual What Makes a Great Remote Manager Mini Lab
Virtual What Makes an Effective Team
Click Here to see Google Mini Courses