Digital Marketing Strategies

Digital marketing now accounts for a large portion of business marketing and it is essential to have a strategy tailored to perform within the digital arena.

A clear and concise digital marketing strategy will give your business the focus and direction it needs to succeed in an online world. Our strategies help you to understand your market and identify the best ways to reach your audience.

How does it work?

Our digital marketing strategies are broken down into the following areas, specifically taking into account digital technologies and platforms to aid your businesses marketing;

  • Internal Audit – Before planning future marketing activities it is important to understand the effectiveness of your existing marketing techniques. We will look carefully at all current marketing activities and provide detailed analysis and data to identify key areas of focus.
  • Market research and analysis including Microeconomics – Understanding where your business fits within your market and seeing how it stacks up against your competitors provides the basis for an effective marketing strategy. We’ll analyse your industry and target audiences to better understand their influences and decision making process. We’ll also focus on supply and demand to help you meet the needs of your customers.

  • Strategic issues – We will carefully analyse potential pitfalls that may affect your business and devise a strategy that will help you to overcome them.
  • Tactical promotion plan – Our strategies incorporate the full marketing mix, taking into account direct mail, PR, advertising, sales promotions to create an integrated marketing strategy to include relevant offline tactics.
  • SWOT and critical success factors – So that we can identify areas of success for your company we’ll conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats.) These critical success factors or CSFs, are activities or factors that will ensure the success of your company.
  • Business plan –To help your business achieve success we’ll work with you to identify both long-term and short-term goals, and then devise a plan to put them into action.
  • Our digital marketing strategies look at all areas of online marketing, including; Distribution channels, Competitive advantage, Customer retention, E-commerce and technology, Digital Media Marketing, Website optimization, Social Media, Content Strategy, Marketing budgets, Credibility and risk reduction, lead generation strategies, market intelligence and International business planning (If required)