Why Now Is The Time To Kickstart A Career In Digital Marketing

Digital marketing is one of the most exciting, innovative, and quickly evolving sectors to work in—with a wide range of career options available, including:

  • Mobile Marketing
  • SEM Marketing – (PPC & SEO)
  • Interactive Technology
  • Content Creation
  • Analytics
  • Social Media Marketing
  • Digital Display Advertising
  • Strategy and Planning and more

As a digital marketer, you won’t just be confined to one lane, you’ll be utilising, and developing skills across a wide range of areas to bring results for businesses, giving you a challenging, and rewarding professional experience. In this blog, we’re going to look at some of the many great reasons for pursuing a career in digital marketing, as well as explaining why now is the right time to make the move.

Expand Your Career Horizons

A career in digital marketing will help to open up a new world of professional possibilities for you—both in terms of the areas you can explore, and the companies you can work for. With digitization spreading across a wide range of industries, companies of varying sizes, brand identities, and specialities will be looking for skilled digital professionals. This, in combination with the agile and versatile nature of digital marketing, also makes switching industries relatively easy, with companies focusing as much on transferable skills as industry-specific expertise or experience.

Showcase Yourself

One of the benefits of digital marketing as a career is just how easy it is to showcase your abilities—whilst some career paths are more dependent on work experience, industry connections, and other traditional avenues—digital marketing is a more open and egalitarian industry. To prove your skills as a digital marketer to employees, you can take online courses to earn accreditation or build your own social media and content creation profile to show off your digital skills.

Dynamic Day To Day Experience

When it comes to choosing a career path the most important question to ask yourself is this—will this be an exciting role for me each and every day? With digital marketing, the answer is most likely a resounding yes. With a career in digital marketing, your day to day experience will be dynamic and varied—working alongside a wide range of people, utilizing creativity, analytical thinking, and innovation in a quickly evolving cutting-edge industry—who wouldn’t want to sign up for that?

Digital Skills In Demand

If there’s one thing that makes an industry more appealing for prospective candidates—it’s a genuine demand and need for an influx of new talent, something that is undoubtedly true of digital marketing. As technology evolves, and the online experience becomes more and more integral to all aspects of our lives—the need for digital skills will only grow, with over 2 million new digital jobs expected in the U.K this year alone, the opportunities are out there.

The best way to kickstart your digital marketing career is with a course designed by experts to give you all the foundational skills you will need—as well as invaluable industry insights. At SNB Digital we have a proven track record when it comes to delivering effective and rewarding online courses, to sign up for our ‘How to get a Career in Digital Marketing’ course, click here.