Unifying DoubleClick and the Google Analytics 360 Suite under a single brand: called the Google Marketing Platform
Google Analytics 360 Suite
Has it been too much for you to manage the planning, buying, measuring and optimizing of digital media and swinging from one tab to another?
How about having it all in one place, wouldn’t this simplify the whole process?
Well, Google has heard our calling, and they have finally come up with a solution.
So without further ado, let me introduce you to the new Google platform for digital marketing which is the most anticipated platform for marketing geeks! Google has merged the two well-known ad lineups; the Google Analytics 360 Suite and the DoubleClick, into a new and advanced marketing platform. Here is everything you need to know about the brand new Google Marketing Platform.
Why Google planned the change?
The new Google Marketing Platform will enable brands to maximize the advantages of an integrated marketing stack. By the elimination of all the distinctions amongst DoubleClick and the Google Analytics 360 Suite enables Google to keep assembling the world’s most complete and amazing marketing platform which gives its users:
- A smooth and unified UI and client encounter.
- Improved collaboration over and across the marketing capacities.
- A clear and broad perspective of your clients, channels, advancements, insights and overall performance.
- Consistent integration between all the media channels, all the featured products, clients and audiences, information, and targets.
How does it work?
Convey quicker, more intelligent marketing:
With computerized procedures every day, you can invest your energy in other activities while the tool consequently surfaces your promotion patterns and examples.
Have a look at your money invested:
Effortlessly observe which parts of your marketing are working and settle on the choices after a thorough study to enhance overall performance – along with the feeling of certainty in the ideas that you’re conveying quality promotions and experiences.
A relationship builder:
Coordinate and access your information to pick up a more total perspective of your clients, and associate your information with Google cross-device and plan signals to distinguish the most profitable group of audiences. This will enable the marketers to gain more understanding of their customers, their purchase patterns and buying behavior.
Access to insights:
With information revealing in one place, everybody in your organization has a view, data, and insight into the people you are dealing with, your media, your business improvements, results and successes which will optimize your entire marketing strategy.
In my opinion, there couldn’t be a more perfect time to witness the integration of the Google Analytics 360 Suite and the DoubleClick. Marketers were in desperate need of a platform that enabled them to track cross-device conversions and behavior, and also let them have a single client view. The Google Marketing Platform has arrived at the right time with the right features to create a flawless experience of marketing and to make it easier to deliver the best to the customer.