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What you will learn
- The Digital landscape
- What is a digital marketing strategy and why is it important
- How to conduct an Internal audit also known as a situation analysis
- How to develop a digital marketing strategy for growth and competitive advantage
- Why and how to analyse the external environment using key industry frameworks
- How to use the SOSTAC framework and determine your strategy
- How to achieve a competitive advantage with your strategy
- How to implement your strategy
- How to analyse and measure the performance of your strategy