✔ Learn how to move away from basic media KPIs of CPMs and CPCs by focusing on real business results

✔ Understand how to leverage technology and data to support direct response marketing goals

✔ Learn how to widen the scope of your activities by utilising Affiliates and other media sources

✔ Learn how to create a Performance Marketing Strategy

✔ Understand how to structure reporting and analytics to accurately measure results and optimize to conversion

✔ Provide an approach to creating synergy between CRM, paid media, and content marketing