Description
✔ Learn how to move away from basic media KPIs of CPMs and CPCs by focusing on real business results
✔ Understand how to leverage technology and data to support direct response marketing goals
✔ Learn how to widen the scope of your activities by utilising Affiliates and other media sources
✔ Learn how to create a Performance Marketing Strategy
✔ Understand how to structure reporting and analytics to accurately measure results and optimize to conversion
✔ Provide an approach to creating synergy between CRM, paid media, and content marketing
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