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SNB Digital

How to Create the Perfect Digital Marketing Strategy [Online]

£99.99

What you will learn

  • The Digital landscape
  • What is a digital marketing strategy and why is it important
  • How to conduct an Internal audit also known as a situation analysis
  • How to develop a digital marketing strategy for growth and competitive advantage
  • Why and how to analyse the external environment using key industry frameworks
  • How to use the SOSTAC framework and determine your strategy
  • How to achieve a competitive advantage with your strategy
  • How to implement your strategy
  • How to analyse and measure the performance of your strategy

Description

This course is designed to help you craft the perfect digital marketing strategy for your business. You will learn how to capitalise on various digital marketing channels using different tactics that help your business grow and evolve.

We’ll guide you through all the steps of creating a marketing strategy from conducting market research and competitor analysis, to identifying key digital marketing channels and implementing campaigns.

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