What you will learn
  • The Digital landscape
  • What is a digital marketing strategy and why is it important
  • How to conduct an Internal audit also known as a situation analysis
  • How to develop a digital marketing strategy for growth and competitive advantage
  • Why and how to analyse the external environment using key industry frameworks
  • How to use the SOSTAC framework and determine your strategy
  • How to achieve a competitive advantage with your strategy
  • How to implement your strategy
  • How to analyse and measure the performance of your strategy