(SEM) Search engine marketing PPC and SEO Masterclass

Course Details

Description

Description

Hello and welcome to our course, Search Engine Marketing- PPC & SEO Masterclass,

Within this course we will provide you with all the knowledge you need in SEO (search engine optimisation) and PPC (pay per click), covering all the best practices and detailed information on search engine marketing.

Course Objectives

Course Objectives

This masterclass is designed to help you navigate the world of Pay Per Click (PPC), Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
This course will guide you through all of the essentials of building and implementing an effective search engine marketing strategy with a focus on PPC and SEO. We’ll show you the range of tools on offer for digital marketers from Google Ads and Analytics, to social media and content marketing tools.
You’ll learn how to optimise your website to improve search engine visibility using a combination of keywords, on-page and off-page optimisation. In addition, you will also be confident in combining your SEM, PPC and SEO strategies with your offline marketing activities.

Course Agenda

Course Agenda

INTRODUCTION TO SEARCH
HOW TO USE SEARCH
SEARCH ENGINE OPTIMISATION (SEO)
KEYWORDS
ON-PAGE OPTIMISATION
OFF-PAGE OPTIMISATION
TECHNICAL OPTIMISATION
SEO GOALS AND OBJECTIVES
SEO ACTION PLAN
MEASUREMENT
SEO BEST PRACTICES
INTRODUCTION TO PPC
QUALITY SCORE & LANDING PAGES
CREATING YOUR GOOGLE ADS ACCOUNT & SELECTING YOUR CAMPAIGN TYPE
TARGETING OPTIONS, BIDDING & BUDGETS AND CREATING YOUR AD
GOOGLE SHOPPING CAMPAIGNS & PRODUCT LISTING ADS
MEASUREMENT

Targeted Audience

Targeted Audience

This course is ideal for anyone who would like to learn Search engine marketing (SEM) and become a pro at both SEO and PPC. Whether you are just starting out or looking to increase your knowledge this is the course for you. This course was created and is delivered by our very own Google approved trainer.