∗ When it comes to the brand identity of your company, your HR and marketing departments should be working together to develop and communicate your brand. This requires an effective understanding of how to properly use digital channels for communication and promotion.
∗ This course will aim to provide you with a clear picture and developed understanding of the digital landscape. To do that, we will look at how digital media and technology have risen to prominence, as well as profiling how that has altered consumer behaviour. For the latter, we will look at the full end-to-end customer journey, and the role micro-moments play in that.
∗ We will take a detailed look at how to identify key search terms, as well as how best to utilise both PPC and SEO tactics to ensure you are funnelling the right candidates towards your roles.
∗ We will look at expanding your knowledge when it comes to the best ways to utilise social media and primary digital channels including, LinkedIn and Facebook, Display advertising, Video advertising, Analytics and Inbound marketing.
∗ We will help you understand the best ways to optimise your website with a dedicated focus on your careers site and recruitment pages. To do this, we’ll delve into how marketing communication methods can be utilised in recruitment, as well as focus on how to create engaging content for your pages.
∗ Furthermore, you will learn how to develop and implement effective and innovative recruiting strategies for attracting and sourcing potential candidates.
∗ We will also teach you how to best use your current employees to promote your company by turning them into brand ambassadors.
∗ Finally, you will learn how to create a culture of innovation and creativity within your workforce by focusing on digital. Additionally, you will learn how to identify the potential value and uses of technological innovations, and then how to leverage that into effective results.
This course will be structured around a number of different immersive and practical sessions. Occurring over the course of two days, these sessions will utilise a mixture of brainstorming activities and group discussions to provide learning and knowledge through a shared and collaborative focus.