Data analysis and the ability to present and visualise data effectively

Digital marketing reaps a large amount of data and learning to understand and use this data is the key to success.

This course will teach you firstly how to access data using tools such as Google Analytics, how to interpret this data and finally how to present and visualise data to educate others. You will learn practical tips on how to identify data that is relevant to your business, and importantly you’ll be taught how to understand this data and employ it to make important changes to your marketing and business strategies.

We’ll also show you how to turn raw data into visual graphics to help you explain and present your findings to others.

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