‘Big Data’ initiatives and customer insight to enable personalisation with customers
Big Data has become an important marketing buzzword and this course has been built to help you understand what it means and how to harness it to your advantage.
During this course you will learn how to access, analyse and correlate your marketing data in order to use it to better understand your customers. We’ll show you how to gather data using analytical tools and compile it into a comprehensive format that provides valuable insights into consumers’ behaviour. Using this information you will then be able to make changes to your business and marketing strategies to provide a better return on investment.