Strategic digital marketing for B2B & B2C businesses
When devising marketing strategies there is no ‘one size that fits all’ and learning how to tailor your strategy to your target audience is incredibly important.
There are differences to take into account, between marketing from business to business and business to consumer. This course will help you to cater to each sector, tailoring your marketing messages and advising you on the best tactics to use for each approach.
We’ll cover the entire digital marketing spectrum, highlighting channels that are effective for B2B and B2C businesses. You’ll also learn how to monitor the effectiveness of your marketing campaigns through the use of analytical tools and metrics.
By the end of this course, you’ll feel comfortable and confident in devising and implementing marketing strategies for both B2B and B2C campaigns.