How to track, monitor and improve your ROI using Google analytics
Google Analytics is a powerful tool and an essential for any digital marketer. This course will show you how to effectively use Analytics to track, monitor and improve campaigns from social media to SEO and PPC campaigns.
During this course you will learn to navigate Google Analytics and interpret your digital marketing data. We’ll guide you through identifying and monitoring key performance indicators (KPIs) and show you how to monitor your visitors behaviour using tools including funnels and conversion options.
By the end of the course you will be confident in using Google Analytics to interpret data gathered from a range of digital sources, and you’ll be able to use this data to make essential changes to your digital marketing strategies.