The science of posting on Social Media in order to generate leads
This is a course designed to help you utilise your social media marketing activities to drive leads to your business. Social Media is an effective tool for generating leads and with the right content and strategy can provide a high return on investment.
During this course you will learn how to tailor content towards lead generation and we’ll show you all of the different paths you can use to gain leads. There are many different social media platforms and we’ll show you how to create content native to each platform.
You’ll also learn how to keep your customers engaged on social media so that they are more likely to see and engage with your promotional content. The course will also cover social media analytics so you can assess how effective your marketing efforts are and identify areas for improvement.