How important is conversion rate optimisation for your business

Conversion rate optimisation is the practice of analysing visitors behaviour whilst they are on your website, and making changes to encourage certain behaviours.

During this course you’ll learn how to use conversion rate optimisation techniques to improve the experience of your website visitors to get better results for your business. You’ll learn how to create and employ tools such as heat maps and click maps, along with analytical tools that help you measure and improve your web visitors experience.

Through understanding and employing CRO techniques you’ll improve your website ROI and increase revenue and customer retention.

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