Enhancing your digital brand (How to tell your story online)
Hailed as the future of content marketing, storytelling is becoming increasingly important in the digital world. In an overcrowded online space, learning how to communicate your brand message clearly and concisely is more important than ever.
This course will show you how to make the most of digital channels such as social media, blogs and other sources to draw your audience in and help them to engage with your content.
Storytelling has long been a method of communication and this course will show you how to use traditional narratives and frames to tell stories in a digital environment.
You’ll learn how to craft compelling copy, optimise attention-grabbing images and mostly importantly measure the success of your efforts using analytical tools.