Attribution modelling and what you’re missing by not applying it
As digital marketing evolves and becomes more structured, many marketers are turning to attribution modelling to effectively monitor the monetary impact various activities have on a business.
During this masterclass you will learn the value of attribution modelling and the tools needed to implement it as part of your marketing strategy. We’ll show you how attribution modelling can be used to monitor and improve business areas including; turnover and profit, customer retention, web visits, and click-through rates (CTR).
By the end of the course you will understand attribution modelling and how to apply it to your everyday business and marketing activities.