Performance Marketing
About Course
Performance marketing has given us the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen. It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for…
Performance marketing has given us the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen. It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for a long time.
Course Objectives
- Understand how to leverage technology and data to support direct response marketing goals
- Learn how to widen the scope of your activities by utilising Affiliates and other media sources
- Learn how to create a Performance Marketing Strategy
- Understand how to structure reporting and analytics to accurately measure results and optimize to conversion
- Provide an approach to creating synergy between CRM, paid media, and content marketing
Course Curriculum
Course Objectives and Agenda
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Welcome to our performance marketing course.
3:36
Traditional Marketing V’s Digital
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So now we’re going to begin this section with a discussion based on traditional and digital marketing
15:35
Situation Analysis
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Within this section we will be conducting a Situation Analysis
22:44
How to align Digital Media and CRM?
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In this section we will be discussing how to align digital media and CRM
10:51
How you can Leverage Technology and Data to Support Direct Response Marketing Goals
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How you can leverage technology and data to support
7:04
How to Create your Performance Marketing Strategy?
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How to create your performance marketing strategy
14:08
ROI, Reporting, Analytics and Attribution
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ROI, Reporting, Analytics and Attribution
21:09