Performance Marketing
Description
Performance marketing has given us the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen. It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for a long time.
Course Objectives
- Understand how to leverage technology and data to support direct response marketing goals
- Learn how to widen the scope of your activities by utilising Affiliates and other media sources
- Learn how to create a Performance Marketing Strategy
- Understand how to structure reporting and analytics to accurately measure results and optimize to conversion
- Provide an approach to creating synergy between CRM, paid media, and content marketing
What Will I Learn?
- Basic principles of performance marketing
- What is direct marketing
- Understanding the new “informed consumer”
- Retargeting and prospecting best practices
- How to build scalable audience segmentation
- Business case for a DMP
- Aligning media and CRM
- Sustainable sales generation
- Measurement and metrics
- The difference between reporting and analytics
- Performance optimization
- Experience optimization
- Partner selection criteria
Topics for this course
7 Lessons180m
Course Objectives and Agenda
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for a long time.
Welcome to our performance marketing course.3:36
Traditional Marketing V’s Digital
Performance marketing has given marketers the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen.
It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.
Situation Analysis
Within this section we will be conducting a Situation Analysis with primary emphasis on how to define and segment your target audience
How to align Digital Media and CRM?
in this section we will be discussing how to align digital media and CRM
How you can Leverage Technology and Data to Support Direct Response Marketing Goals
In this section we will learn how you can leverage technology and data to support direct response marketing goals
How to Create your Performance Marketing Strategy?
Within this section we will discuss how you can leverage technology and data to support direct response marketing goals
ROI, Reporting, Analytics and Attribution
Within this section we will be looking at ROI, reporting, analytics and attribution