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SNB Digital

Performance Marketing

Categories: Digital Marketing
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Course Info
Curriculum

About Course

Performance marketing has given us the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen. It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for…

Performance marketing has given us the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen. It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for a long time.

Course Objectives

  • Understand how to leverage technology and data to support direct response marketing goals
  • Learn how to widen the scope of your activities by utilising Affiliates and other media sources
  • Learn how to create a Performance Marketing Strategy
  • Understand how to structure reporting and analytics to accurately measure results and optimize to conversion
  • Provide an approach to creating synergy between CRM, paid media, and content marketing

 

What Will You Learn?

  • Basic principles of performance marketing
  • What is direct marketing
  • Understanding the new “informed consumer”
  • Retargeting and prospecting best practices
  • How to build scalable audience segmentation
  • Business case for a DMP
  • Aligning media and CRM
  • Sustainable sales generation
  • Measurement and metrics
  • The difference between reporting and analytics
  • Performance optimization
  • Experience optimization
  • Partner selection criteria

Course Curriculum

Course Objectives and Agenda
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for a long time.

  • Welcome to our performance marketing course.
    3:36

Traditional Marketing V’s Digital
Performance marketing has given marketers the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen. It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.

  • So now we’re going to begin this section with a discussion based on traditional and digital marketing
    15:35

Situation Analysis
Within this section we will be conducting a Situation Analysis with primary emphasis on how to define and segment your target audience

  • Within this section we will be conducting a Situation Analysis
    22:44

How to align Digital Media and CRM?
in this section we will be discussing how to align digital media and CRM

  • In this section we will be discussing how to align digital media and CRM
    10:51

How you can Leverage Technology and Data to Support Direct Response Marketing Goals
In this section we will learn how you can leverage technology and data to support direct response marketing goals

  • How you can leverage technology and data to support
    7:04

How to Create your Performance Marketing Strategy?
Within this section we will discuss how you can leverage technology and data to support direct response marketing goals

  • How to create your performance marketing strategy
    14:08

ROI, Reporting, Analytics and Attribution
Within this section we will be looking at ROI, reporting, analytics and attribution

  • ROI, Reporting, Analytics and Attribution
    21:09
£149.25 £199.00

Requirements

  • Must have access to a laptop, Good Knowledge of English

Audience

  • This course is ideal for anyone who would like to know the fundamentals of performance Marketing and learn how to move away from basic media KPIs of CPMs and CPCs by focusing on real business results.
  • You may be new to performance marketing and want to understand how to generate a ROI by investing your money into performance channels that allow you to only pay when a desired action is fulfilled.
  • This course is about knowing how to let marketing work for you and widen the scope of your activities which is something that performance-based marketing can offer.

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