Mobile Marketing Course

There are limited courses based on mobile advertising and the truth is it’s so different to advertising on a desktop, and there are many differentiating factors. For example, 1. You have a smaller screen size on mobile which means that your ads are designed and displayed completely different to how they would be on desktop. 2. Also, Search engines display your ads, and select your organic search position in the search engine results page in a different way, for example; you could appear in position 1, on page 1 in google search on desktop, but appear in position 5 on page 1 on mobile. This is because for mobile, Google considers other factors to rank you on their search engine, therefore you have to ensure your SEO strategy is also tailored for mobile 3. Furthermore, over 90 % of Social media audience’s use mobile over desktop 4. And consumer behaviour trends have also changed 5. The user intent can also be different on mobile then on desktop 6. And finally, Mobile gives you 24/7 access to your consumers, thus giving you more opportunities to reach your audience 7. And finally Mobile usage is dominating and will continue to dominate desktop