Mobile Marketing Masterclass

Description

There are limited courses that will demonstrate the fundamentals of Mobile Marketing and highlight the differentiating factors, from advertising your business on desktop, to advertising your business on a mobile device, for example;

  • You have a smaller screen size on mobile which means that your ads are designed and displayed completely different to how they would be on desktop.
  • Search engines display your ads, and select your organic ranking position in the search engine results pages in a different way, for example; you could appear in position 1, on page 1 of Google search on desktop, but appear in position 5 on page 1 of Google on mobile. This is because for mobile, Google considers other factors to rank you on their search engine, therefore you have to ensure that your SEO strategy is also tailored for mobile.
  • Furthermore, over 90 % of social media users use mobile.
  • Consumer behaviour trends have changed
  • The user intent can be different on mobile then on desktop
  • Mobile gives you 24/7 access to your consumers, thus giving you more opportunities to reach your audience.
  • Mobile usage is dominating and will continue to dominate desktop

What Will I Learn?

  • Mobile marketing masterclass is designed to teach you the tools and techniques you need to master mobile marketing.
  • This course focuses on mobile marketing best practices and will cover areas such as understanding the mobile customer journey, optimising websites for mobile use and search, UX design for mobile, mobile app marketing, and proximity marketing and mobile advertising insights.
  • We’ll show you how to get the best ROI for your mobile marketing efforts, whether for a B2B or B2C business.
  • You’ll also learn how to use analytical tools to evaluate and assess your mobile marketing activities so you can optimise them for lead generation and customer engagement.
  • As well as looking at all of the benefits mobile has to offer.

Topics for this course

6 Lessons03h

Mobile Marketing Course?

There are limited courses based on mobile advertising and the truth is it’s so different to advertising on a desktop, and there are many differentiating factors. For example, 1. You have a smaller screen size on mobile which means that your ads are designed and displayed completely different to how they would be on desktop. 2. Also, Search engines display your ads, and select your organic search position in the search engine results page in a different way, for example; you could appear in position 1, on page 1 in google search on desktop, but appear in position 5 on page 1 on mobile. This is because for mobile, Google considers other factors to rank you on their search engine, therefore you have to ensure your SEO strategy is also tailored for mobile 3. Furthermore, over 90 % of Social media audience’s use mobile over desktop 4. And consumer behaviour trends have also changed 5. The user intent can also be different on mobile then on desktop 6. And finally, Mobile gives you 24/7 access to your consumers, thus giving you more opportunities to reach your audience 7. And finally Mobile usage is dominating and will continue to dominate desktop
Opportunity00:00
Optimisation00:00
Mobile Apps2:58
Mobile Search5:57
Mobile Advertising and Mobile Strategy & Implementation00:00
Analysis, Measurement and the future of mobile00:00
£59.99

Requirements

  • Must have access to a laptop, Good Knowledge of English

Target Audience

  • This course is ideal for anyone who would like to know how to create a mobile marketing strategy, whilst understanding the key fundamentals of mobile advertising.
  • Or for those who simply want to understand the full value of mobile, the principles of mobile design and the mobile customer behavior and purchasing trends.

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