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SNB Digital

How to Get a Career in Digital Marketing

Categories: Digital Marketing
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About Course

This course will provide you with a clear understanding of digital marketing, the sector and key market trends.

You will understand exactly what digital marketers do and why you should consider joining them. You will also receive a full insight into the different jobs available in digital marketing and the skills that are required.

Where to begin, how to gain experience and where to look for opportunities will be illustrated and you will be provided with interview tips and learn what is required to secure a job in your chosen industry.

Ultimately, you will leave this course with the knowledge and confidence to begin your career within this dynamic, growing industry and you will have the necessary tools that will set you apart from the competition.

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What Will You Learn?

  • Introduction to digital marketing
  • The rise of digital, and what digital marketers do and why you should consider joining them
  • Consumer Behaviour changes - Understanding the New and Informed, Consumer
  • Industry Insights and the career opportunities available
  • The Primary Digital Channels
  • The marketing tools you should know how to use
  • The skills that are required
  • Where do you begin
  • Getting experience
  • When and where to look for opportunities
  • Interview tips and how to secure a job

Course Content

Introduction How to Get a Career
This course will provide you with a clear understanding of digital marketing, the sector and key market trends. You will understand exactly what digital marketers do and why you should consider joining them. You will also receive a full insight into the different jobs available in digital marketing and the skills that are required. Where to begin, how to gain experience and where to look for opportunities will be illustrated and you will be provided with interview tips and learn what is required to secure a job in your chosen industry. Ultimately, you will leave this course with the knowledge and confidence to begin your career within this dynamic, growing industry and you will have the necessary tools that will set you apart from the competition.

  • Introduction
    02:01

Section 1 Introduction How to Get a Career
Within this section we will be giving you an introduction to digital marketing. We will also be looking at the rise of digital and how this came about

Section 2 Consumer Behaviour
Within this section we will looking at consumer behaviour in order to understand the new, informed, connected and demanding customer.

Section 3- Industry Insights
Within this section I am going to provide insight into the industry, and present the career opportunities that are available. I will also illustrate the primary digital channels most used by marketers.

Section 4 – Marketing Tools
Within this section I will be discussing the marketing tools you should know how to use, the skills that are required, where you should begin and how to get experience.

Section 5 – When and where to look for opportunities
Within this section I will discuss when and where you should look for opportunities and I will also be providing you with interview tips.

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