Adjust the Culture and Mindset of your Workforce to enable Digital Transformation
This 2-day workshop has been designed to assist companies operating in the financial services sector, to adjust the culture and mindset of their workforce in order to achieve and enact a successful digital transformation.
As digital transformation increases not only the variety of customer interactions, but also the variety of platforms and channels your employees need to be comfortable operating on, adaptability and the ability to learn new skills will be tremendously important. Similarly, with the increasingly crucial role of technology, and revolutionary innovations such as the role of artificial intelligence in performing tasks, the ability to understand new systems and processes will be essential, as will the way your workforce adapt to AI and interact with customers where skills such as empathy, collaboration and an open minded or creative approach will be paramount.
All of the leading companies when it comes to digital transformation will be those willing to take risks, and innovate quickly, making a workforce filled with creative problem solvers a tremendous asset that will lead to a progressive companywide vision and improved operating philosophies, models and processes.
By undertaking this digital transformation course, you can equip your company with all the knowledge and principles required to not only develop new strategies and integrate cutting edge technology and digital practices, but also to shift your corporate culture to one of innovation and invention.
- The ability to develop a customer centric culture across multiple aspects of your business, both throughout your workforce and in your strategies for marketing campaigns and customer engagement
- Be able to immediately alter the mindset of your workforce so that it’s innovative, digital focused and forward thinking
- Have the expertise to develop digital strategies and practices that can effectively transform your organisation
- Have the knowledge to create strategies and projections for how technological innovation will affect your organisation
- Have developed a comprehensive understanding of the digital landscape and future trends within the financial services industry
- Be able to develop a workforce with increased levels in key traits such as creativity, empathy, and emotional and social intelligence
- Be able to use digital transformation to improve the way you understand and interact with customers, as well as being able to effectively map customer journeys and behaviour
- Be able to use data driven insights to analyse, track, and improve all aspects of your business, customer experiences, and strategy.
∗ A detailed look at artificial intelligence and how it’s changing the financial services sector with a focus on how this affects your workforce, as well as what skills and traits you will need to develop in order to prepare for these changes will also be illustrated.
∗ You will gain an understanding of how the customer journey and experience has changed, and how best to optimise this. This will include the needs of the modern customer, the end-to-end customer journey, and how to understand and use micro-moments.
∗ You will learn how to access digital channels and understand their strategic role in delivering objectives. Additionally, you will learn how to use data driven insights to improve all aspects of your business, customer experiences, and strategy.
∗ You will understand the importance of creating a customer centric culture, and how encouraging and developing empathy within your workforce can help achieve this. We will also demonstrate the importance of design thinking, and how it can help create tailored solutions for your customers.
∗ Finally you will learn how to create a culture of innovation and creativity within your workforce by focusing on emotional and social intelligence. You will also learn how to identify the potential value and uses of technological innovations, and then how to leverage that into effective results.
Why Choose Us
- SNB Digital is uniquely positioned to be able to offer this course. As a digitally focused organisation we are at the forefront of understanding when it comes to the latest trends and developments in digital transformation.
- The trainer of this course has impressive credentials when it comes to digital marketing and transformation. With over 10 years of experience, including working for large organisations such as Google, and industry specific experience in the financial services sector, as well as accreditation across a range of sectors, including analytics, financial technology, mobile, digital strategy, Artificial Intelligence (AI) in Finance and various other digital channels.
- Moreover, what sets this course apart is not only the grounding and expertise of our trainer, but also the flexibility and long term benefits it offers. With an ‘Attend from Anywhere’ option, you can either take the course in person, or attend from any location, around the world, saving you time and money.
- Furthermore, once the course is completed your relationship with SNB Digital will continue, with consultants that will keep you updated on all the latest developments, as well as providing you with on-going advice and guidance when it comes to digital transformation,Keeping you at the top for years to come.