A Digital Marketing Strategy will save you time and money, it will give you direction, a clear focus and a competitive advantage

Digital Marketing Strategies

Digital marketing now accounts for a large portion of business marketing and it is essential to have a strategy tailored to perform within the digital arena.

A clear and concise digital marketing strategy will give your business the focus and direction it needs to succeed in an online world. Our strategies help you to understand your market and identify the best ways to reach your audience.

Consultancy

In an ever-changing digital landscape, having an expert to guide you through algorithm changes and new technologies can give your business the head start it needs to stay ahead of the competition. Let us focus on your marketing whilst you concentrate on what you do best – running your business!

Our consultancy service will help you stay in touch with the latest digital trends and technologies, keeping you informed of changes that will affect your business. As digital consultants it is our prerogative to keep up to speed with the latest trends and understand consumer behaviours. We’ll work with you to achieve your business goals and bring your ideas to life.

How does it work?

Our digital marketing strategies are broken down into the following areas, specifically taking into account digital technologies and platforms to aid your businesses marketing

Internal Audit

Before planning future marketing activities it is important to understand the effectiveness of your existing marketing techniques. We will look carefully at all current marketing activities and provide detailed analysis and data to identify key areas of focus.

SWOT and Critical Success Factors

So that we can identify areas of success for your company we’ll conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats.) These critical success factors or CSFs, are activities or factors that will ensure the success of your company

Strategic Issues

We will carefully analyse potential pitfalls that may affect your business and devise a strategy that will help you to overcome them

Business Plan

To help your business achieve success we’ll work with you to identify both long-term and short-term goals, and then devise a plan to put them into action

Tactical Promotion Plan

Our strategies incorporate the full marketing mix, taking into account direct mail, PR, advertising, sales promotions to create an integrated marketing strategy to include relevant offline tactics

Market Research and Analysis

Understanding where your business fits within your market and seeing how it stacks up against your competitors provides the basis for an effective marketing strategy