Performance Marketing-Masterclass
CPD Accredited and Certified Training Course
Description
Performance marketing has given us the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen.
It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more.
Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for a long time.
Course Objectives
- Learn how to move away from basic media KPIs of CPMs and CPCs by focusing on real business results
- Understand how to leverage technology and data to support direct response marketing goals
- Learn how to widen the scope of your activities by utilising Affiliates and other media sources
- Learn how to create a Performance Marketing Strategy
- Understand how to structure reporting and analytics to accurately measure results and optimize to conversion
- Provide an approach to creating synergy between CRM, paid media, and content marketing
What you will learn (Course Topics)
- Basic principles of performance marketing
- Performance marketing channels
- Situation Analysis- defining and segmenting your target audience
- The new and informed customer
- Retargeting and prospecting best practices
- How to build scalable audience segmentation
- Business case for a DMP
- Aligning media and CRM
- Sustainable sales generation
- Understand how to leverage technology & data to support direct response marketing
- Creating your performance marketing strategy
- Performance optimization
- Experience optimization
- Measurement – ROI, Reporting, Analytics and Attribution
Targeted Audience
This course is ideal for anyone who would like to know the fundamentals of performance Marketing and learn how to move away from basic media KPIs of CPMs and CPCs by focusing on real business results.
You may be new to performance marketing and want to understand how to generate a ROI by investing your money into performance channels that allow you to only pay when a desired action is fulfilled.
This course is about knowing how to let marketing work for you and widen the scope of your activities which is something that performance-based marketing can offer.
Requirements
Must have access to a
- Must have access to a laptop, Good Knowledge of English
Course Duration
- 180 minutes,
- Broken down into 7 sections
Course Category
Digital Marketing