Personalisation in a digital world
With consumers being targeted by marketing campaigns across all channels on a daily basis, learning how to personalise your message to better reach customers has never been more important.
This course will teach you to understand your audience and learn the best ways to communicate to them. We’ll show you everything from the basics of audience research, to developing and implementing a digital marketing strategy that places consumer engagement at the forefront of its objectives.
You’ll learn how to make your brand’s marketing stand out from the crowd and retain your audience through interacting effectively with them. With added guidance on using analytical tools you’ll also be able to reflect on and refine your digital marketing activities to promote personalisation.