How to Create the Perfect Digital Marketing Strategy

Description

This course is designed to help you craft the perfect digital marketing strategy for your business or, for the company that you work for. You will learn how to capitalise on various digital marketing channels using different tactics that will help your business grow and evolve.

We’ll guide you through all the steps of creating a marketing strategy from conducting market research and conducting a competitor’s analysis to identifying key digital marketing channels and implementing campaigns.

This course will equip you with all of the information required to develop a growth centred marketing strategy, through examining industry information and various practices you will feel confident in the planning and execution of a comprehensive marketing strategy.

You will be guided through the basics of building a marketing strategy geared towards business growth. Using research tools, analytic tools and practical methods you will be able to effectively plan and execute a strategy to give your business a competitive edge within your industry.

We’ll also teach you how to achieve specific business goals through digital marketing channels and discover ways to monitor and improve campaigns.

You will learn about marketing best practices and be able to apply the skills you’ve learnt to current and new digital marketing strategies.

Ultimately, you will leave this course with a clear framework for developing a coherent plan for your digital marketing, and know how to effectively integrate digital activity into your wider comms plan.

What Will I Learn?

  • This course is designed to help you craft the perfect digital marketing strategy for your business. You will learn how to capitalise on various digital marketing channels using different tactics that help your business grow and evolve.
  • We’ll guide you through all the steps of creating a marketing strategy from conducting market research and competitor analysis, to identifying key digital marketing channels and implementing campaigns.
  • You will be guided through the basics of building a marketing strategy geared towards business growth. Using research tools and frameworks including,
  • The 9p's of the Marketing Mix, SOSTAC, PESTLE Analysis, Porters Five Forces and SWOT Analysis. analytic tools and practical methods you will be able to effectively plan and execute a strategy to give your business a competitive edge within your industry.
  • We’ll also teach you how to achieve specific business goals through digital marketing and discover ways to monitor and improve campaigns. You will learn about marketing best practice and be able to apply the skills you’ve learnt to current and new digital marketing strategies.
  • Ultimately, you will leave this course with a clear framework for developing a coherent plan for your digital marketing and know how to effectively integrate digital activity into your wider comms plans.

Topics for this course

6 Lessons60m

Introduction and Strategy?

Hello and welcome so now that you have decided to take this course and learn how to create the perfect digital strategy. I am going to give you an introduction to the course itself, the objectives and the areas that we will cover
Introduction and Strategy00:00

Section 1?

I will be giving you an overview into the digital land-scape, I will be highlighting what a digital strategy is and why it’s important.

Section 2?

I will be telling you how to conduct an internal audit which is the first step towards creating your strategy

Section 3?

I will be telling you how to analyse the external environment using frameworks like the PESTEL analysis and Porters Five Forces

Section 4?

I will be going through the SOSTAC framework and I will be discussing the strategy creation, layout, and recommendations

Section 5?

I will highlight how with your strategy you will now achieve a competitive advantage. I will also tell you what is required and how to implement your strategy

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