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SNB Digital

How to Create the Perfect Digital Marketing Strategy

Categories: Digital Marketing
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Course Info
Curriculum

About Course

This course is designed to help you craft the perfect digital marketing strategy for your business or, for the company that you work for. You will learn how to capitalise on various digital marketing channels using different tactics that will help your business grow and evolve.

We’ll guide you through all the steps of creating a marketing strategy from conducting market research and conducting a competitor’s analysis to identifying key digital marketing channels and implementing campaigns.

This course will equip you with all of the…

This course is designed to help you craft the perfect digital marketing strategy for your business or, for the company that you work for. You will learn how to capitalise on various digital marketing channels using different tactics that will help your business grow and evolve.

We’ll guide you through all the steps of creating a marketing strategy from conducting market research and conducting a competitor’s analysis to identifying key digital marketing channels and implementing campaigns.

This course will equip you with all of the information required to develop a growth centred marketing strategy, through examining industry information and various practices you will feel confident in the planning and execution of a comprehensive marketing strategy.

You will be guided through the basics of building a marketing strategy geared towards business growth. Using research tools, analytic tools and practical methods you will be able to effectively plan and execute a strategy to give your business a competitive edge within your industry.

We’ll also teach you how to achieve specific business goals through digital marketing channels and discover ways to monitor and improve campaigns.

You will learn about marketing best practices and be able to apply the skills you’ve learnt to current and new digital marketing strategies.

Ultimately, you will leave this course with a clear framework for developing a coherent plan for your digital marketing, and know how to effectively integrate digital activity into your wider comms plan.

What Will You Learn?

  • This course is designed to help you craft the perfect digital marketing strategy for your business. You will learn how to capitalise on various digital marketing channels using different tactics that help your business grow and evolve.
  • We’ll guide you through all the steps of creating a marketing strategy from conducting market research and competitor analysis, to identifying key digital marketing channels and implementing campaigns.
  • You will be guided through the basics of building a marketing strategy geared towards business growth. Using research tools and frameworks including,
  • The 9p's of the Marketing Mix, SOSTAC, PESTLE Analysis, Porters Five Forces and SWOT Analysis. analytic tools and practical methods you will be able to effectively plan and execute a strategy to give your business a competitive edge within your industry.
  • We’ll also teach you how to achieve specific business goals through digital marketing and discover ways to monitor and improve campaigns. You will learn about marketing best practice and be able to apply the skills you’ve learnt to current and new digital marketing strategies.
  • Ultimately, you will leave this course with a clear framework for developing a coherent plan for your digital marketing and know how to effectively integrate digital activity into your wider comms plans.

Course Curriculum

Introduction and Strategy
Hello and welcome so now that you have decided to take this course and learn how to create the perfect digital strategy. I am going to give you an introduction to the course itself, the objectives and the areas that we will cover

  • Introduction and Strategy
    00:00

Section 1
I will be giving you an overview into the digital land-scape, I will be highlighting what a digital strategy is and why it’s important.

  • Overview into the digital land-scape, I will be highlighting what a digital strategy is and why its important
    00:00

Section 2
I will be telling you how to conduct an internal audit which is the first step towards creating your strategy

  • How to conduct an internal audit which is the first step towards creating your strategy
    00:00

Section 3
I will be telling you how to analyse the external environment using frameworks like the PESTEL analysis and Porters Five Forces

  • How to analyse the external environment using frameworks like the PESTEL analysis and Porters Five Forces
    00:00

Section 4
I will be going through the SOSTAC framework and I will be discussing the strategy creation, layout, and recommendations

  • SOSTAC framework and I will be discussing the strategy creation, layout, and recommendations
    00:00

Section 5
I will highlight how with your strategy you will now achieve a competitive advantage. I will also tell you what is required and how to implement your strategy

  • how with your strategy you will now achieve a competitive advantage. I will also tell you what is required and how to implement your strategy
    00:00
£99.99

Requirements

  • Must have access to a laptop, Good Knowledge of English

Audience

  • This course is ideal for anyone who would like to know how to create a digital marketing strategy.

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