This course is designed to help you craft the perfect digital marketing strategy for your business or, for the company that you work for. You will learn how to capitalise on various digital marketing channels using different tactics that will help your business grow and evolve.

We’ll guide you through all the steps of creating a marketing strategy from conducting market research and conducting a competitor’s analysis to identifying key digital marketing channels and implementing campaigns.

This course will equip you with all of the information required to develop a growth centred marketing strategy, through examining industry information and various practices you will feel confident in the planning and execution of a comprehensive marketing strategy.

You will be guided through the basics of building a marketing strategy geared towards business growth. Using research tools, analytic tools and practical methods you will be able to effectively plan and execute a strategy to give your business a competitive edge within your industry.

We’ll also teach you how to achieve specific business goals through digital marketing channels and discover ways to monitor and improve campaigns.

You will learn about marketing best practices and be able to apply the skills you’ve learnt to current and new digital marketing strategies.

Ultimately, you will leave this course with a clear framework for developing a coherent plan for your digital marketing, and know how to effectively integrate digital activity into your wider comms plan.